Amman, Jordan – 18 August 2026: Al Aman Fund for the Future of Orphans and HyperMax, the grocery retail brand wholly owned and operated by Majid Al Futtaim in Jordan, have announced the renewal of their strategic partnership for the second consecutive year to support Al Aman Fund’s ‘Back to Education’ Campaign.
The campaign aims to provide higher education scholarships and holistic support to orphaned youth who have graduated from care homes at 18, as well as orphaned youth from across the Kingdom. In addition to covering academic tuition, the campaign provides monthly allowances, housing support, and specialised capacity-building programmes to equip students with the skills needed to build independent, self-reliant futures.
Building on the success of their first year together, the renewed collaboration highlights HyperMax’s long-term commitment to corporate social responsibility and to supporting Al Aman Fund’s mission of community development. Throughout the campaign, HyperMax customers can easily contribute at checkout across all branches in Jordan by adding 10 piasters or more to their total bill – turning their everyday grocery trips into opportunities to create real, lasting change.
Commenting on the partnership, Engineer Noor Homoud, Al Aman Fund Director, said: “We greatly value our partnership with HyperMax for the second consecutive year, united by a shared commitment to creating meaningful opportunities for orphaned youth. This collaboration reflects the power of strategic partnerships in turning shared values into lasting impact.” She added: “Supporting the education of orphaned youth goes far beyond covering tuition fees; it gives them the opportunity to build their future with confidence and continue their journey toward independence and self-reliance. Through campaigns such as this, community members become active partners in our mission, helping orphaned youth pursue their dreams, realise their ambitions, and build brighter, more independent futures.”
Jerome Akel, Vice President of Commercial and Marketing at Majid Al Futtaim Retail – HyperMax Jordan, added: “At Majid Al Futtaim, we are deeply committed to creating lasting, positive impact in the communities we serve. Following the success of our collaboration last year, we are proud to extend our partnership with Al Aman Fund to support the Back to Education Campaign once again. By enabling our HyperMax customers to contribute directly at checkout, we are transforming everyday transactions into concrete opportunities for change. Together with our customers, we are providing orphaned youth with access to higher education, while equipping them with the tools and stability they need to build independent, fulfilling futures.”
Last year’s campaign demonstrated the impact of collective giving, with HyperMax customers helping to fund a full academic year for 10 students. The campaign also covered monthly living allowances and a full year of housing rental for two students, enabling them to pursue their studies with greater stability.
